The majority of anchor text for most websites with a natural link profile will generally be for branded terms anyway. 8. Pages for each keyword variation Keywords, in traditional thinking, are dead. The old approach was to create a separate page for each keyword variation, but luckily search engines are much smarter today, so this isn't necessary. Google's Knowledge Graph, based on latent semantic indexing, has begun to kill traditional thinking, but RankBrain has sunk a stake into its heart. Today, websites that still follow this antiquated tactic look a lot
like the hordes of zombies you see mindlessly wandering around a George Romero movie in search of fresh brains to devour. RankBrain is just a catchy name for Google's machine-learning AI system (Skynet has been used before, apparently) that helps jewelry retouching service it better understand the user's intent behind a query. It can even help Google (appropriately) rank a web page for keyword phrases that aren't in the content! This means that if you are writing content for a page about HVAC services, RankBrain understands that this would also most likely be a good match for a user entering one of the following queries: HVAC repair.
SEO Ranking Factors in 2017: What's Important and What's Not Posted: 2020-11-18 As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better match searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are constantly changing. Factors that might have once had a huge impact on search rankings may no longer matter as much, and new ranking factors (such as mobile-friendliness or