18% of consumers admit that the posts published by retailers and brands on social networks are relevant when making their purchasing Professional Email List decisions . 60% of consumers would also like brands and retailers to show photos and videos of other customers using their products on social media and on their websites. The pandemic Professional Email List appears to have had a soothing effect on social commerce. 17% of consumers Professional Email List admit to buying more through social media since the start of the pandemic . And 86% say they want to keep their shopping habits unchanged after the end of the coronavirus crisis.
"Shopper Professional Email List Experience Index 2021", a second study undertaken by Bazaarvoice in the United States, United Kingdom, Australia, France, Canada and Germany, concludes, on the other hand, that 31% of the more than 6,000 consumers Professional Email List consulted bought a product through of social networks Professional Email List during the last twelve months.
When carrying out transactions on social media, factors such as the presentation of the product (31%) and the simplification of the purchase process (27%) are absolutely decisive factors. From the results put on the table by Bazaarvoice, it can be inferred Professional Email List that brands and retailers will substantially fuel the investments Professional Email List made in social commerce in the coming years . They thus follow in the footsteps of a consumer whom the pandemic threw into the arms of social networks as an inspiring Professional Email List sales channel.